Cookie Policy

Effective Date: 01/09/2025
Contact: hello@trendwhy.com
Location: Australia

1. Introduction

TrendWhy ("we", "our", or "us") uses cookies and similar tracking technologies on our website and app ("the App"). This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use.

TrendWhy.com is a product of Sand Bay Studios Pty Ltd.

2. What Are Cookies?

Cookies are small text files stored on your device when you visit or use an app or website. They help us recognise your device, remember your preferences, and improve your experience.

We also use similar technologies such as local storage, pixels, and SDKs that operate in a similar way.

3. Types of Cookies We Use

Essential Cookies

Required for the App to function (e.g., authentication, security, account login). Without these, certain features may not work.

Performance & Analytics Cookies

Collect information about how you use TrendWhy (e.g., pages viewed, errors encountered). These help us improve stability and user experience.

Functional Cookies

Remember your preferences and settings (e.g., language, theme, saved sessions).

Advertising & Marketing Cookies

Used to deliver relevant ads and track performance, including via third-party partners such as Google or social media platforms.

4. Third-Party Cookies

Some cookies are set by third parties that provide services for analytics, advertising, or integrations. These parties may collect data about your browsing activity across sites and apps.

Third-Party Providers

Our primary third-party service providers include:

This is a non-exhaustive list. Additional third-party providers may be used to enhance our services.

5. Legal Basis for Cookie Use

Our legal basis for using cookies varies depending on the type:

Essential Cookies

Processed under legitimate interest as they are necessary for the basic functionality of our service. No consent is required for these cookies.

Analytics & Marketing Cookies

Require your explicit consent before being set. Users in the EU, UK, and other jurisdictions with similar laws will see a cookie consent banner.

For users in the European Union, United Kingdom, and other applicable jurisdictions, we comply with GDPR and ePrivacy Directive requirements for cookie consent.

6. Cookie Retention Periods

Different types of cookies have different retention periods:

  • Session Cookies: Automatically deleted when you close your browser or app.
  • Persistent Cookies: May remain on your device for up to 12 months unless deleted earlier by you or expire naturally.
  • Authentication Cookies: Typically remain active for 30 days or until you log out.
  • Analytics Cookies: Usually expire after 2 years, but you can delete them at any time.

You can manually delete cookies through your browser settings at any time, regardless of their set expiration date.

7. Mobile App-Specific Tracking

In addition to traditional cookies, our mobile app may use:

  • Software Development Kits (SDKs): For analytics, crash reporting, and performance monitoring.
  • Device Identifiers: Such as advertising IDs for personalised content and ads.
  • Local Storage: For app preferences and offline functionality.
  • Push Notification Tokens: To send relevant updates and notifications.

These technologies serve similar purposes to cookies but are specific to mobile app functionality.

We use cookies to:

  • Keep you signed in.
  • Personalise your experience.
  • Understand usage and improve performance.
  • Deliver relevant advertising and measure its effectiveness.
  • Protect against fraud and maintain security.

9. Your Choices & Consent Management

You can control cookies in several ways:

  • Browser Settings: Most browsers allow you to block or delete cookies.
  • Opt-Out Tools: You may opt out of interest-based advertising via Google, Facebook, and other providers.
  • App Settings: Some cookies or local storage settings may be managed directly within the App.
  • Cookie Consent Banner: EU/UK users can manage preferences via our consent tool.

Withdrawing Consent

If you previously consented to non-essential cookies, you may withdraw consent at any time via your browser settings, app settings, or by contacting us at hello@trendwhy.com. Withdrawing consent will not affect previous processing but will prevent future cookie placement.

Blocking cookies may affect the functionality of TrendWhy.

10. Do Not Track & Global Privacy Controls

We currently do not respond to "Do Not Track" signals or browser-based Global Privacy Controls (GPC) as there is no universally accepted standard for interpreting these signals.

However, you can still control cookies and tracking through the methods outlined in the "Your Choices" section above.

11. Compliance with Privacy Laws

This Cookie Policy is designed to comply with applicable privacy laws, including:

  • Australia: Privacy Act 1988 (Cth) and Australian Privacy Principles (APPs)
  • European Union: General Data Protection Regulation (GDPR) and ePrivacy Directive
  • United Kingdom: UK GDPR and Privacy and Electronic Communications Regulations
  • California: California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), where applicable

Users in different jurisdictions may have different rights regarding their personal data and cookie preferences.

12. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or business practices. Updates will be posted on this page.

13. Contact Us

If you have questions about this Cookie Policy, contact us at hello@trendwhy.com.